16th August 2023
MOM from the first Marketing Sync
Attendees: @Anupama_Bara, Riya, Noel, Jins, @rahulporuri, Yaseen, Karan
Agenda: Plan out the content rollout and deciding the campaigns
Campaign 1: Call for Registrations + Call for Speakers
How?
Using the past year’s content in the form of videos and blogs and pushing out on our social media with CTAs for registrations and talk proposals.
Riya has taken this task up and will compile all the related content in a Google sheet for us to refer to.
Campaign 2: Engagement
How?
- Posting simple but fun questions for the community members like: “What is the first thing you think about when we talk about FOSS?”
- Engaging Polls
- Memes
Noel will be jotting down some ideas for these
Campaign 3: Shoutouts
We could divide this under 2 heads
- Individual Open-Source contributors
- Free and Open Source Software
Yaseen is creating a list from which we could shortlist the final shoutouts
Campaign 4: Video Series
How?
Short 40 secs to 1 min videos
Vid 1: Announcement vid with Short snippets from last year.
The CTA will be "Be a part of the FOSS community and join IndiaFOSS 3.0 this year” (We could play around with the words)
Info to be included:
- No of attendees last year
- No of talks hosted
- Save the date for this year
- Get inspired by the community
Vid 2: Speaker snippets
- Captivating speaker snippets
- Share your inspirations, stories, experiences etc
- CTA should be Talk proposals
Ref: https://www.youtube.com/watch?v=C10pZQMJy_0
IndiaFOSS 2.0 vids: https://www.youtube.com/@FOSSUnited
Jins will start working on the vids
Campaign 5: Sponsorships
- Announcements and Reminders
Rahul proposed some ideas and expectations. He will be adding the same to the Marketing Tab of the main Google Sheet
Anupama will be creating the entire Marketing plan and Campaign roll-out on Social Media + working on the copy for IndiaFOSS announcement Newsletter